Monthly Archives: June 2011

Groupon: Hilarity for Free

Sometimes a day on the job can seem to drag beyond what you thought was common decency. One thing I enjoy doing is checking my daily Groupon emails for the latest deals…or rather copy. I know that it’s probably saying something disturbing about our capitalistic  society that my happiness derives from sales copy, but please hear me out here.

I’m working on an entry-level writer’s salary at the moment, thus “spare” cash is is a rare creature I’ve only read about in National Geographic magazines. Instead, I check up on each offer simply to read the pithy copy presented at the beginning of each deal. Some favorites include:

“According to a recent study, drivers who hone their skills on go-kart tracks are less likely to exhibit signs of road rage or crash into suspiciously parked trucks of watermelons.” – Groupon for K1 Speed Racing

“The world’s first day-spa owner invited clients to experience the healing powers of this here tar pit, which was bad news for the clientele but invaluable for modern-day archaeologists.” – Groupon for a rose facial

“Theater can explore the profoundest depths of the human condition, much like a submarine diving into a surging sea of carnival-goers.” – Groupon for a theater show

“When Pinocchio cried whale, everyone assumed he was up to old tricks until his nose became ominously static. Tell a whale of a tale that needs no embellishment with today’s Groupon.” – Groupon my friend purchased for whale watching

Oh yes, Groupon, how you make our mornings pop with a giggle or two.


Sriracha: Not What You Think

The Red Rooster Legacy

I’m going to tell you about Huy Fong Foods brand  of Sriracha hot sauce. Why? Because it goes on pretty much everything I eat – quiche, hot dogs, burgers, salads, sushi, fried chicken, and even into cookies. This is a story of substance…spicy substance.

You may be well on your way to enjoying spicy cookies, too. Just keep reading.

Rooster Sauce = Best Friend

Who would have ever thought that so much love and desire could be packaged into a convenient plastic squeeze bottle… and yet here before me stands the proof. The red rooster of flavor is a proud Thai creation (or is it?) spicing up the taste buds of millions of individuals across the globe. Sriracha, however, or “rooster sauce,” actually has a secret. It’s actually an American creation.

Sriracha History:

Although many believe that Sriracha is of Thai (because of the spicyness?) or Vietnamese (certainly a staple of pho restaurants) origin, the truth of the matter is that it is an old fashioned American marvel.

And like all things American, it is a hodgepodge of the best ingredients from all over the world, sprinkled with clever marketing, and topped with multi-cultural appeal to promote its popularity (although the taste alone is certainly enough!).

Developed by Huy Fong Foods (1980) in Los Angeles, CA., Sriracha was not the company’s first creation. Rather, that was a Pepper Sate Sauce. Mr Tran, its founder, of Chinese decent and Vietnamese heritage, created  Sriracha with the intention of providing the Asian-American community with their very own spicy sauce. Speaking in a New York Times interview, Mr. Tran admitted that, “After I came to America, after I came to Los Angeles, I remember seeing Heinz 57 ketchup and thinking: ‘The 1984 Olympics are coming. How about I come up with a Tran 84, something I can sell to everyone?’ ”

He wanted something he could sell to groups other than just the Vietnamese. He wanted to capitalize on the unique blend of cultural heritage that had been brewing in California – that American spirit – of the melting pot of the world. To do this, Tran threw global appeal into Sriracha’s packaging – the labels read in English, Vietnamese, Chinese, Spanish and French – and listed serving suggestions for food that was both Asian and American. Thus, Mr. Tran seized upon good ol’ capitalism and thank goodness he did!

Sriracha Ingredients:

Rooster sauce uses a number of key ingredients, first and foremost comes the red jalapeno. This is what gives this delicious stuff its spicy kick and deep red color. In addition, this puree of goodness gives thanks to vinegar, sugar, salt, and garlic powder.

Sriracha Impostors:

Make no mistake, there is no other chile sauce like Sriracha. You can go to just about any Asian market and see an isle crammed full of red bottle lookalikes but none will have that authentic Sriracha taste. Many will taste like watered down versions – runny and lame – compared to the original. Others brands will be too lumpy, too sweet, too sour, etc. IF you want the good stuff then go with Sriracha the original red rooster.

Sriracha Lovers:

Still don’t believe me? Check out this tattoo – no, that’s not me – but I’m not the only one with an addiction it would seem!

No, that's not my leg mom...

PS. No, the Huy Fong Foods company did NOT pay me to put a plug in about Sriracha; this was a post of 100% love.